Preaload Image

PGDM Pharmaceutical Management

MIMA Curriculum : 2022-24

SEMESTER I

Generic Courses

1. Organizational Behaviour
2. Pharma Business Environment & Policy
3. Managerial Accounting
4. Business Research Methods & Statistics
5. Anatomy & Physiology
6. Managerial Economics

Generic Electives (Any 5)

1. Management Fundamentals
2. Legal Aspects of Business
3. Business Communication
4. Selling & Negotiation Skills Lab
5. Drug Regulatory affairs
6. Corporate Social Responsibility & Sustainability
7. Clinical Research & Paradigm of Pharma Industry
8. Digital Business

SEMESTER II

Generic Core

1. Marketing Management
2. Human Resource Management
3. Financial Management
4. Decision Science

Generic Electives (Any 3)

1. Pharmacology
2. Pharma Sales and Distribution
3. Enterprise Management
4. Corporate Governance
5. Essentials of Psychology for Managers
6. Cyber security in Pharma Industry

Specialization Core (Any 3)

1. Consumer Behaviour
2. Medico Marketing
3. Digital Marketing
4. Marketing Research & Analytics
5. International Marketing
6. Customer Relationship Management
7. Marketing Strategy

Specialization Electives (Any 2)

1. Financial Reporting & Analysis
2. Pharmaceutical Process Development & Scale-up
3. Service Operation Management
4. Strategic Supply Chain Management & Global Logistics

SEMESTER IlI

Generic Core

1. Indian Ethos & Business Ethics
2. Project Management
3. Strategic Management
4. Entrepreneurship & Innovation
5. Summer Internship Project (SIP)

Generic Electives (Any 3)

1. Healthcare Management
2. Data Analytics in Healthcare
3. Quality Management Techniques & Tools
4. Trends in Pharmaceutical Industry
5. IPR in Healthcare & Pharmaceutical Industry

Specialization Core (Any 3)

1. Pharma Product & Brand Management
2. Services Marketing
3. Retail Marketing
4. Integrated Marketing Communication
5. Business Development
6. Business to Business Marketing
7. Product Marketing for Medical Devices

Specialization Elective(Any 2)

1. Strategic Cost Management
2. Fundamentals of Life & General Insurance
3. E-Business Operations
4. Facilities Management

SEMESTER IV

1. Human Values
2. Brand ‘U’
3. Capstone Project

PROGRAM CREDITS PATTERN

Particulars Numbers of Courses Credits
Core 21 63
Electives 15 30
SIP 01 06
Brand ‘U’ 01 02
Capstone Project 01 10
Total Courses 39 111