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PGDM Business Administration

MIMA Curriculum : 2022-24

SEMESTER I

Generic Core

1. Organizational Behaviour
2. Managerial Economics
3. Managerial Accounting
4. Business Research Methods & Statistics
5. Marketing Management
6. Digital Business

Generic Electives (Any 5)

1. Management Fundamentals
2. Legal Aspects of Business
3. Business Communication
4. Selling & Negotiation Skills Lab
5. Indian Economy & Policy
6. Management of Non-profit Organizations
7. Enterprise Analysis & Desk Research
8. International Business Economics

SEMESTER II

Generic Core

1. Human Resource Management
2. Financial Management
3. Operations Management
4. Decision Science

Generic Electives (Any 3)

1. Enterprise Management
2. Cyber Laws
3. Knowledge Management
4. Corporate Governance
5. Essentials of Psychology for Managers
6. Disaster Management

MARKETING SPECIALIZATION

Specialization Core (Any 2)

1. Consumer Behaviour
2. Product & Brand Management
3. Digital Marketing

Specialization Electives (Any 3)

1. Retail Marketing
2. International Marketing
3. Marketing Research
4. Rural & Agriculture Marketing
5. Advertising Management
6. Marketing of Luxury Brand

FINANCE SPECIALIZATION

Specialization Core (Any 2)

1. Financial Markets & Banking Operations
2. Advanced Financial Management
3. Financial Reporting & Analysis

Specialization Electives (Any 3)

1. Business & Corporate Taxation ( Direct + Indirect Taxation)
2. Securities Analysis & Portfolio Management
3. Commodities Markets
4. Technical Analysis of Financial Markets
5. Micro Finance
6. Digital Banking

HUMAN RESOURCES SPECIALIZATION

Specialization Core (Any 2)

1. Strategic Human Resource Management
2. Learning & Development
3. Cross Culture Management

Specialization Electives (Any 3)

1. Talent Management
2. Assessment & Development Labs
3. Employee Engagement & Ownership
4. Employer Branding
5.Mentoring & Coaching
6. Conflict Management & Negotiation Skills

OPERATIONS SPECIALIZATION

Specialization Core (Any 2)

1. Warehouse Management
2. Quality Management Techniques & Tools
3. Service Operation Management

Specialization Electives (Any 3)

1. Theory of Constraint
2. Business Process Reengineering
3. Toyota Production System
4. Productivity Management
5. Purchasing & Supplier Relationship Management

SEMESTER III

Generic Core

1. Indian Ethos & Business Ethics
2. Project Management
3. Strategic Management
4. Entrepreneurship & Innovation
5. Summer Internship Project (SIP)

Generic Electives (Any 3)

1. Industry Analysis & Research
2. Corporate Social Responsibility & Sustainability
3. Start-Up & New Venture Management
4. International Business Environment

MARKETING SPECIALIZATION

Specialization Core (Any 2)

1. Integrated Marketing Communication
2. Services Marketing
3. Marketing Strategy

Specialization Electives (Any 3)

1. Marketing Analytics
2. Marketing of Financial Product & Services
3. Marketing to Emerging Markets & Bottom of the Pyramid
4. Customer Relationship Management
5. Business to Business Marketing
6. Sales & Distribution Management

FINANCE SPECIALIZATION

Specialization Core (Any 2)

1. Corporate Finance
2. International Finance
3. Strategic Cost Management

Specialization Electives (Any 3)

1. Financial Modelling
2. Business Valuation
3. Behavioural & Personal Finance
4. Fundamentals of Life & General Insurance
5. Financial Derivatives & Financial Risk Management
6. Merger, Acquisitions & Corporate Restructuring

HUMAN RESOURCES SPECIALIZATION

Specialization Core (Any 2)

1. Organizational Diagnosis & Development
2. Employee Relations & Labor Legislation
3. Performance Management

Specialization Electives (Any 3)

1. HR Analytics
2. International HRM
3. Contemporary HR Practices
4. Compensation & Reward management
5. Change Management & Leadership
6. Designing HR Policies

OPERATIONS SPECIALIZATION

Specialization Core (Any 2)

1. Behavioural Operations Management
2. E -Business Operations
3. Strategic Supply Chain Management & Global Logistics

Specialization Electives (Any 3)

1. Business Excellence
2. Financial Perspectives in Operations
3. Modeling Techniques in Operations
4. Operations & SCM Analytics
5. Facilities Management

SEMESTER IV

1. Human Values
2. Brand ‘U’
3. Capstone Project

PROGRAM CREDITS PATTERN

Particulars Numbers of Courses Credits
Core 19 57
Electives 17 34
SIP 01 06
Brand ‘U’ 01 02
Capstone Project 01 12
Total Courses 39 111