Generic Courses
1. Organizational Behaviour
2. Managerial Economics
3. Managerial Accounting
4. Business Research Methods & Statistics
5. Introduction to Agri-Business Management
6. Agri-Business E-Commerce
Generic Electives (Any 5)
1. Management Fundamentals
2. Legal Aspects of Business
3. Business Communication
4. Selling & Negotiation Skills Lab
5. Indian Economy & Policy
6. Corporate Social Responsibility & Sustainability
7. Agribusiness Environment & Policy
8. Disaster Management
Generic Core
1. Marketing Management
2. Human Resource Management
3. Financial Management
4. Agriculture Operations Management
Generic Electives (Any 3)
1. Post Harvest Production Management
2. Commodities Markets
3. Corporate Governance
4. Management of Allied Agro Industries
5. Farm Business Management
Specialization Core (Any 3)
1. Consumer Behaviour
2. Retail Marketing
3. Agriculture Export Management & Internal Trade
4. Marketing Research & Marketing Analytics
5. Rural & Agriculture Marketing
6. Management of Agriculture Input Marketing
7. Marketing Strategy
Specialization Electives (Any 2)
1. Financial Reporting & Analysis
2. Rural Banking & Micro Finance
3. Infrastructure & Agri Warehousing Management
4. Quality Management Techniques & Tools
5. Service Operation Management
Generic Core
1. Indian Ethos & Business Ethics
2. Project Management
3. Strategic Management
4. Entrepreneurship & Innovation
5. Summer Internship Project (SIP)
Generic Electives (Any 3)
1. Agriculture Data Analytics
2. Agriculture Future & Options Market
3. Agro-based Industrialization
4. Agriculture Waste Management
Generic Electives (Any 3)
1. Agriculture Data Analytics
2. Agriculture Future & Options Market
3. Agro-based Industrialization
4. Agriculture Waste Management
Specialization Core (Any 3)
1. Agriculture Markets & Pricing
2. Services Marketing
3. Agri Products & Brand Management
4. Strategic Food Marketing
5. Agriculture Sales & Distribution
6. Agriculture Output Marketing
7. Digital Marketing
Specialization Electives (Any 2)
1. Strategic Cost Management
2. Agriculture Insurance
3. Agri-based Financial Management & Banking Operations
4. E-Business Operations
5. Agri Logistics & Sustainable Supply Chain Management
1. Human Values
2. Brand ‘U’
3. Capstone Project
Particulars | Numbers of Courses | Credits |
Core | 21 | 63 |
Electives | 15 | 30 |
SIP | 01 | 06 |
Brand ‘U’ | 01 | 02 |
Capstone Project | 01 | 10 |
Total Courses | 39 | 111 |